Goal: To reduce size-related returns by teaching customers the difference between body measurements and garment measurements.
Introduction: Shopping for a Kurta is not the same as buying a Western T-shirt. In Indian ethnic wear, the "fit" is what defines the "grace." At Thooriga Boutique, we want you to feel confident the moment you unzip your package. Here is your step-by-step guide to finding your perfect Thooriga fit.
The "Ease" Rule (Body vs. Garment): The biggest mistake shoppers make is choosing a garment that matches their exact body measurements. In ethnic wear, you need "Ease" (extra room for movement).
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For a Regular Fit: Add 2 inches to your body bust measurement.
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For a Loose/Comfort Fit: Add 3–4 inches.
How to Measure (The 3 Essentials):
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The Shoulder: Place the tape from the edge of one shoulder to the other. In Indian wear, if the shoulder is too wide, the sleeves will droop; if too narrow, the bust will pull.
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The Bust: Measure around the fullest part of your chest. Make sure the tape is level across your back.
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The Hip: For straight-cut Kurtas, this is vital. Measure the widest part of your hips. If your hip measurement is larger than your bust, always size up to avoid the side-slits (chaks) pulling open.
Pro Tip: Always measure yourself while wearing the type of bra you plan to wear with the outfit. A padded bra vs. a non-padded one can change your size by a full inch!